1. To Keep Ahead Of The Competition
Your content should be unique and worth to read. You should interact with your visitors by allowing them to react on your content.
Your website content should be good, but keep in mind that the design of your website is just as important. If you visit a crappy looking website you are most likely leave the website to return never again. Compare your website with other websites that are in the same niche and sell the same products. Is your website just as good as your competitor? Or do you have aspects that you have to work on?
Does your website look up to date? It does matter how your website looks like, a website design can make or break your business.
As a business you should have a good working website:
- Your website should look good,
- Your website should load quickly; if your website loads slowly people will leave your site before it loads
- Your website should not have broken links or missing images
- It should be easy to navigate
Write for humans but use keywords in your headlines
2. Do not Just Write On Your Own Blog
Write for other blog platforms, not just your own website. You want to fill your own website with content, but if you write on other platforms readers will get to know your blogs and they will Google your name – and find your website – if you did your SEO job!
If you guest post on blogs that belongs to others this might also attract other writers to your own blog. If you have well-known guest writers on your blog that will also attract visitors to your website.
You can also answer questions on Yahoo Answers or post on Quaro on relevant subjects. If it’s appropriate you can also link to an article on your website that is relevant for the question. Make sure you do not spam, and make sure that the article on your website is an addition on the answer or article that you post somewhere else.
3. Be everywhere
Be active in the Social Media, make sure you have an active account on YouTube, LinkedIn and Facebook. Make sure you add your links in your Facebook About page and in your LinkedIn contact information. And add your URL in your Skype status.
Besides your personal Facebook account make a business Facebook account in which you add the logo of your website. Link to your website on your Business Facebook page and share your articles.
Share your content on Google+, YouTube, LinkedIn, Facebook and Twitter. Make a video about the content in your blog and embed the video to your article. Add a link to your website in the description of the refer to your website in your YouTube Channel Art and add a link to your website in your YouTube Channel.
Add a picture on Instagram with a quote from an article on your website and link back to the website.
If you start a niche specific Facebook Group you can give the members support and you can point them to content to your website and drive more visitors to your website.
Make sure it’s easy for people to share your content on the social media. You can do this by adding social media buttons on your website.
You can also use the following tools to reshare your content automatically and grow your traffic:
Buffer - https://buffer.com/
Meet Edgar - https://meetedgar.com/
4. Focus On Long Keywords
If you are using single keywords to describe your content articles and your website you are missing visitors. Currently long-tail keywords should help you to drive more visitors to your website.
If you have identified your Primary Keywords you can find Long Tail Keywords with the tool Keywordtooldominator.
5. Images and SEO
Add text to your blog post images. If possible add your posts title. If someone pins or shares your images the title of the blog post is added with the image and if the title is chosen well this will attract more visitors to your article.